Cible Marketing performs qualitative and quantitative studies for various purposes:

• Development and optimization of product mix:
• Name testing
• Price studies
• Evaluation / Packaging / Repositioning, etc.

 

• Product testing
  • Product improvement
  • Segmentation

   

• Design – Innovation
  • Design testing
  • Identification of expectations
  • Commercial feasibility
  • Marketing plans
  • New product launches

   

• Market: Satisfaction – Customer Loyalty
  • Measurement of customer satisfaction
  • Customer loyalty
  • Trend analysis
  • Competitive analysis
  • Quality/service policy